If Your Website Isn’t Optimized for Mobile, Then it Belongs in a Museum

09/29/2016 The Eastco Group

If I were writing in 2013, this post would be all about how mobile browsing had just eclipsed traditional desktop and laptop devices as the primary way people access and use the internet. For the first time ever in 2013, mobile browsing on smartphones and tablets accounted for more than 50% of all web browsing.

Fast forward just three years, and mobile now accounts for 65% of all time spent online, according to comScore. Mobile browsing doesn’t just lead the way, it dominates. As a result, the traditional desktop and laptop have, in effect, become merely a secondary source for accessing and using the web.

What does this mean for your company website, you ask?

If your website is five years old or older, chances are it’s not optimized for mobile and tablet use. This means that only about one third of the visitors to your website are experiencing the site as it was designed to be experienced. Meanwhile, the other two thirds of your site traffic are forced fit a round peg into a square hole by trying to navigate your desktop site on their mobile devices. What’s more, if your site is this old it likely also lags behind your competition in terms of aesthetics, functionality, and dynamic content such as video, etc. The more elaborate or functional your website, the heavier this burden is for your visitors. And the more central your website is to your overall marketing strategy, the more it’s costing you (in brand equity, reputation, and even direct sales) to soldier on with your relic of a website.

At Eastco, our responsive site designs tailor the user experience to whatever type of device he or she may be using. Gone are the days of a one-size-fits-all site or, worse, the need to create a totally separate version of your desktop site to serve as its mobile-friendly counterpart. Instead, responsive design employs one dynamic website whose layout and content are responsive to the width of the screen – whatever that width may be.

To see this principle in action, click on one of our recent website projects below.

If you’re on a desktop or laptop, drag the edge of the browser window to view the site at a variety of different widths. You’ll note that the content is responsive to the changing width, offering a dynamic display that remains fully optimized for any size screen. Not only does this ensure a great user experience across any and all devices, a responsive site will also improve your search engine optimization (SEO) just by virtue of the enhanced design.

To check whether your current website is responsive, use this free mobile friendly site checker from Google:

If you’re still living in the past with a website that’s not mobile-optimized, we at The Eastco Group can help. Simply fill out this short web form, and a member of our client service team will be in touch to schedule a free consultation. Or if phone is more your thing, give us a call today at 716.662.0536.

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The Eastco Group

The Eastco Group

An award winning provider of media content and marketing solutions fixated on one thing: Communicating your value to the world. The Eastco Group has completed countless media & marketing communications projects for Fortune companies, small business, rock & pop stars, NY Times best-selling authors & leading not-for-profit organizations.