Super Hero Marketing Video A Big Hit!
We all love superheroes right? So when Caplugs sent out the signal to produce a superhero-themed video for their national sales convention The Eastco Group jumped to action.
Caplugs is a world-class plastic molder that manufactures premium protection products, and their annual convention draws the top brass and key sales personnel from around the globe. It’s a “super” critical moment to motivate the crew and lay out the marketing direction for the coming year. Much was dependent on the success of this video, entitled The Marketers.
The Eastco Group filmed both on location and at our studios, using creative scriptwriting, cinemetography and art direction to give the video a superhero movie feel. The footage was posted at Eastco’s California Road Studios and included special animation to look as if Caplugs was torn from the pages of a comic book. The video was a huge hit at the convention and had exactly the desired effect. Caplugs Sr. VP of Marketing (aka Captain Marketing) said the video stole the show and was lauded by the top executives as well as all the attendees.
Caplugs Sr. VP Steve Smith had come to one of our mobile app and marketing workshops. He knew the impact a well-produced video could have as opposed to the standard presentation. Since then, it’s been our privilege to work with Caplugs on several important super secret missions!
“Despite having worked with many marketing agencies and production organizations, the Eastco Group was new to me. I was invited to their workshop and was glad I went. I was impressed with the format and the information was useful. Since then, they’ve done some great marketing communications work for us.”
Steven A. Smith
Senior Vice President, Marketing & New Product Development
Video is a must for your marketing efforts