For any brand – whether business or non-profit – first impressions are crucial. The Chapel at Crosspoint reaches thousands every week with their message of hope and inspiration. New visitors are provided with a set of printed materials providing a warm welcome that includes information about the church, their mission, and other important details. Recently, The Eastco Group helped them transform this marketing piece into a tall digipak™ including a welcome message from the pastor on CD inside.
Now, instead of just a visual experience – which is still present on the digipak’s 6 panel artwork – those who open the piece and listen to the CD will receive a warm auditory welcome that may mean more to them than the printed piece alone.
By using an older medium in a new and effective way The Chapel is engaging their audience on a more meaningful level.