Print and Audio Helps The Chapel Fulfill Mission

01/22/2014 The Eastco Group

For any brand – whether business or non-profit – first impressions are crucial. The Chapel at Crosspoint reaches thousands every week with their message of hope and inspiration. New visitors are provided with a set of printed materials providing a warm welcome that includes information about the church, their mission, and other important details. Recently, The Eastco Group helped them transform this marketing piece into a tall digipak™ including a welcome message from the pastor on CD inside.

Now, instead of just a visual experience – which is still present on the digipak’s 6 panel artwork – those who open the piece and listen to the CD will receive a warm auditory welcome that may mean more to them than the printed piece alone.

By using an older medium in a new and effective way The Chapel is engaging their audience on a more meaningful level.

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The Eastco Group

The Eastco Group

An award winning provider of media content and marketing solutions fixated on one thing: Communicating your value to the world. The Eastco Group has completed countless media & marketing communications projects for Fortune companies, small business, rock & pop stars, NY Times best-selling authors & leading not-for-profit organizations.

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