Connect with Your Customers: Mobile Tablets

08/27/2012 The Eastco Group

The Eastco Group is at the forefront of helping you meet business-to-business and business-to-consumer marketing communications demands. In this post we provide:

  1. A fun short video showing the amazing possibilities of e-catalogs as we highlight the iPad digital catalog app we developed for the national chain Dick’s Sporting Goods Stores.
  2. We’ll give you some ideas of the awesome (and profitable!) features available in Tablet technology when developed by The Eastco Group for you or your customers.
  3. And we’ll talk statistics with information from comScore, a leader in measuring the digital world.

See a groundbreaking e-catalog in action watch the Dicks Sporting Goods Football 2012 digital catalog here:

The possibilities are only limited by your imagination! Here’s just some of what we can do for you on a Tablet:

From media rich e-catalogs that make products and features come alive, to e-magazines that brim with personality, interactivity and huge advertiser-revenue opportunities, to fan magazines and e-books on steroids, and training/sales/marketing publications…your Tablet features can include:

  • Interactive, stunning graphics
  • animations
  • video
  • web links
  • blog links
  • shoppable interactivity
  • social media (easy sharing from within the app)
  • photos
  • interactivity
  • games
  • contests
  • plenty of advertising/sponsorship potential
  • cross selling merchandise opportunities
  • up-sells and pre-sales
  • special offers
  • and unique content opportunities (behind the scenes, stories, highlights inventories, educational pieces, training, etc).

All the things that make your organization COME ALIVE to customers!

  • Be a leader in your industry!
  • We are unique experts at handling all the development and deployment.
  • Different levels of end user analytics apply depending on platform.

We make it easy. The Eastco Group provides complete turnkey development including:

  • Start-to-finish project management, from concept to completion
  • Design & layout.
  • Digital assets: photos, audio and video. Creating, acquiring and editing material for publication. Or we share responsibilities, or client supplied.
  • Editorial: creating, acquiring and editing material for publication. Or we share responsibilities, or client supplied.
  • File Setup, Interactivity and Testing

Some great statistics from comScore:

  • “Tablets are one of the most rapidly adopted consumer technologies in history and are poised to fundamentally disrupt the way people engage with the digital world both on-the-go and perhaps most notably, in the home,” said Mark Donovan, comScore SVP of Mobile. “It’s not surprising to see that once consumers get their hands on their first tablet, they are using them for any number of media habits including TV viewing.”* Tablets Used by 1 in Every 4 Smartphone Owners, as the Connected Consumer Becomes a Reality!
  • Demographic Profile: Tablet Users Skew Older and Towards Upper Income Households

A demographic analysis of mobile device audiences indicated that tablet and smartphone audiences closely resemble one another in terms of gender composition, with tablet users just slightly more likely to be female than smartphone users. However, the age composition of audiences showed that tablet users skewed noticeably older than smartphone users. For both devices, the heaviest overall audience concentration was between the ages of 25-44. Compared to smartphone owners, tablet users were 28 percent more likely to be in the 65 and older age segment, and 27 percent less likely to be age 18-24.

Tablet users also skewed towards upper income households, likely a function of the high price point of these devices still considered a luxury good to many consumers. Nearly 3 in 5 tablet users resided in households with income of $75,000 or greater, compared to 1 in every 2 smartphone users.

Learn more about what The Eastco Group can do for you.

*Comscore article: http://www.comscore.com/Press_Events/Press_Releases/2012/6/Majority_of_Tablet_Users_Watch_Video_on_their_Device

 

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The Eastco Group

The Eastco Group

An award winning provider of media content and marketing solutions fixated on one thing: Communicating your value to the world. The Eastco Group has completed countless media & marketing communications projects for Fortune companies, small business, rock & pop stars, NY Times best-selling authors & leading not-for-profit organizations.