Integrated Marketing for The Biggest Loser Ladder™

12/01/2014 The Eastco Group

Seen on the prime time hit TV show, the revolutionary fitness product Jacob’s Ladder™ has been used by professional sports teams, colleges, universities and the military. When it came time for marketing the residential product, The Eastco Group was selected to create a wide range of integrated marketing solutions. We were pleased to provide creative, print, video and web solutions for the Biggest Loser Ladder™ home product. This engaging project included working within NBC’s art and style guidelines and creating a progressive set of services to open up a new market. It was a pleasure to work with The Biggest Loser Ladder™, and an exciting project to undertake! (By the way, for a great workout, spend a few minutes on the Ladder!).

Check out the video below, or go to

Biggest Loser Ladder™ CEO testimonial

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The Eastco Group

The Eastco Group

An award winning provider of media content and marketing solutions fixated on one thing: Communicating your value to the world. The Eastco Group has completed countless media & marketing communications projects for Fortune companies, small business, rock & pop stars, NY Times best-selling authors & leading not-for-profit organizations.