“Those who insert themselves into as many (marketing) channels as possible look set to capture the most value. They’ll be the richest, the most successful, the most connected, capable and influential among us. We’re all publishers now, and the more we publish, the more valuable connections we’ll make.” – Pete Cashmore, Founder of Mashable
Integrating your marketing across all available and appropriate communications channels is A MUST for successful marketing today! This is the first in a series of how a leading brand utilized The Eastco Group’s services to grow their product awareness and sales through traditional and digital channels.
Seen on the prime time hit TV show, the revolutionary fitness product Jacob’s Ladder™ has been used by professional sports teams, film stars, universities and the military. Having successfully collaborated for marketing their residential product, The Eastco Group was recently selected for marketing their newest product The Stairway™, and to create a whole new marketing plan for the brand, including a wide range of integrated marketing solutions. As always it was a pleasure to work with Jacob’s Ladder™ and to see results that were pleasing to the client!
Our first job was to enhance the Jacob’s Ladder brand and create a powerful new marketing strategy that would include their traditional marketing channels as well as greatly expand into all-important digital and social marketing channels. The plan included:
Since social media is so important, we will talk a bit about that aspect in this first of our series.
Used by The Biggest Loser™ TV show, Robert Downey Jr., NFL Quarterback Colin Kaepernick, and other high profile and reputable organizations and personalities, the brand is capable of attracting attention if properly positioned and marketed. To spread its online social media presence, we created a social media plan and campaign “how to” document to frame client goals, and then we began implementing the plan by consistent and highly creative posting on Facebook, Twitter, Pinterest, and more. Highlighting the experiences and unique stories of the Jacob’s Ladder community of users was key.
People ask us all the time… what do I put on Facebook and other social media platforms?
Social media requires constant activity to make it viable. For most organizations like Jacob’s Ladder, this means posting something new every day or two at least. This does not take much effort. What takes effort is posting something meaningful every day or two. What are meaningful posts? Here’s just a few proven strategies:
A study by marketing software developer Hubspot found that companies that blog get “55% more web traffic and 70% more leads than those who don’t.” Why? Because blogs put you in charge of a conversation. A conversation people are already having. When you join the conversation as an authority, people look to you, listen, admire … and share. No longer are you shouting from the sidelines.
Blogging can establish you as an authority. But a sales pitch can’t demonstrate this. Instead, a well-written blog will get like-minded people to look in your direction with admiration. You will grab attention and increase the value of your brand.
There are millions of blogs and most will never make a dent in the universe. So you can’t just start blogging and expect it to make a difference without employing the right strategy.
The following are ten of our many strategies that are proven to work and should be taken seriously.
Jacob’s Ladder was so pleased with the results that they decided to keep The Eastco Group on retainer to keep building their interactive online presence.
The Eastco Group can help you build your social media presence, whether it’s just getting started or already well established. Social media is how people communicate, so you have to be part of the conversation! We can help you with that.